Among these we can find the approval

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The marketing plan for your eCommerce 1. Analysis Although eCommerce is by definition an electronic shop, in order to best develop a strategy it is still essential to analyze the economic context. This is why the first phase of the eCommerce marketing plan is dedicated to the study of all the variables that can impact, positively or negatively, on its performance. 1a. Macroeconomic variables. All those variables that can influence our company based on the current economic and political situation are covered. Among these, we can find the approval of new legislative regulations, which can sometimes have a heavy impact on our ordinary activity; furthermore, the arrival on the market of new technological equipment, which may determine the need to update the platforms or tools currently in use in our company. All these elements can cause new needs and new costs for our eCommerce, aspects that must be taken into consideration from the beginning.

All those variables that can influence our company based on the current economic and political situation are covered.  of new legislative regulations, which can sometimes have a heavy impact on our ordinary activity; furthermore, the arrival on the market of new technological equipment, which may determine the need to update the platforms or tools currently in use in our company. All these elements can cause new needs and new costs for our eCommerce, aspects that Iraq WhatsApp Number Data must be taken into consideration from the beginning. 1b. The competition. Knowing our competitors and their strategic moves allows us to differentiate ourselves on the market, attracting an audience interested in our products and services. In this phase of the marketing plan we analyze the competition in the roundza: it can be a company that sells products with similar characteristics to ours or a company that communicates with the same target as us, but offers different types of products.





Once we have identified the eCommerce sites that can "steal" our visibility, we will study the strategies they have undertaken and the results they have obtained. 1c. The target audience and the buyer persona. Who do I want to target with my marketing plan? Every product we offer, but also every message we launch on the market, must have a clearly defined recipient. This is why it is essential to define the target audience of our company in advance. Going even deeper, we will create our own, that is, the prototypes of our ideal customer. Why is this step important? Defining our buyer personas will allow us to understand the social, geographic and economic context in which they move, adapting them to respond exactly to their needs. 1d. Our company. How do our products differ? Why should a consumer choose our company? What is our competitive advantage? On what values do we want to base our company and the messages we send.