custom audiences are segment retargeting solutions

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This feature allows you to reach Internet users with the same behavioral and demographic characteristics as those of your target, including within a specific region. Similar audiences are ideal for broadening your prospecting radius, but also for increasing your conversion rate, and thereby your ROI. Moreover, according to studies carried out by Microsoft, advertisers using similar audiences were able to observe a 70% increase in their conversion rate.Also read: [Microsoft Ads] Dynamic Search Ads available Custom audiences: an effective complement While similar audiences allow you to reach Internet users with profiles identical to those of your targets,  Concretely, to be able to use this function, your company must have a Data Management Platform (DMP), which can be connected to your Microsoft Ads account.

It will then be possible to simply import the lists of your personalized audiences Korea Phone Number Data from the DMP to Microsoft Ads, in order to set up retargeting based on the terms of the query typed. How it works ? From the Data Management Platform, you can carry out completely personalized segmentations, based on your business and your targets. Your database can be segmented by: Purchase history Recency (average time since last purchase) Average basket amount Customer Lifetime Value Subscriber Type Customer journey stage Etc. You now understand the advantage of personalized audiences: you will actually be able to use the audience data you have thanks to the segments created in the DMP and replicate them on your Microsoft Ads ads! Using Custom Audiences has three advantages.



You use audience data you already have, so you avoid additional data management . You ensure visibility of your ads to the most relevant audiences thanks to the creation of segments. This technique, similar to remarketing, allows you to associate your ad groups or campaigns with audiences according to bid, target and bid, or exclusion criteria. By combining personalized audiences and similar audiences, you can create campaigns with particularly fine targeting criteria .