who have been active on the front lines

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Given this background, I think the premise is whether or not we can make ordinary things with ordinary quality. After that, I think the important thing is how to create and express a brand experience that will get users to pay attention to it. Uchida: Nowadays, anyone can send messages, so the level of user expectations is increasing rapidly.

On the other hand, we live in an era where if there is good content or a good website, users themselves can send it out and spread the word. Therefore, I think it will be necessary to create a design that will involve users, have them enjoy it, and allow them to Special Data communicate their brand. To achieve this, you must provide more than what the user wants. If you can continue to exceed even just a little bit of what users want, your website will be recognized as a good one. Iwakami: I've been in this industry for over 15 years, and I've always been conscious of exceeding expectations, even if just a little.




This is an idea that will definitely be needed in the future. Kobayashi: As expected, it has become easy to create average-level sites, so unless you have something that allows you to stand out from the crowd, as the two of you said, it will be difficult to differentiate yourself. summary This time, we spoke with three people  on the theme of "What makes a good website?" As someone involved in websites, I learned a lot from this study session, such as being aware of the customer and paying close attention to detail.