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The work changes, and it will also be useful for identifying problems and making improvements. Disadvantages: If you fail, you will not get your man-hours back. I explained that you can make big sales in a short period of time, but of course that only happens if things go well. If you fail, the man-hours you put into product release will be wasted, and there is a risk that you will end up in the red. Disadvantages: Very busy during promotions During the promotion period, we will be disseminating detailed information, so it will inevitably be a busy day. Some say that it is difficult for companies that have done well to continue doing this, as it places a heavy burden on workers. Practical example of product launch Here we will introduce products for which product launches have been put into practice.

At first glance, product launches may seem far-fetched, but they are actually used in something surprisingly familiar. Let me introduce them. movie works Movies often use the product launch method. Especially these days, there are many movies made from anime broadcasts, and these works are ・Announcement Brazil Phone Number Data of advance notice ・Announcement of voice actors for characters appearing in the movie version ・Announcing the theme song and singer ・Original goods as a pre-order bonus We will disseminate information in multiple installments leading up to the release date, and take time to increase the motivation of fans (prospective customers) who will visit the movie theater. This is a perfect example of using a product launch. New game release.



The release of a new game is also an example of how product launches are used. Big titles from each manufacturer are announced at game shows such as E3, and in recent years they have been actively promoted on YouTube. Promotion on You Tube ・Introduction of game story and play screen ・Game system ・Character cast announcement ・ multiple times, increasing the number of users interested in the game and increasing their desire to purchase it. This can also be considered a practical example of a product launch. Points to note when launching a product.