Classifying content into themes

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Set the channel: cover, profile, playlist, information, trailer Before getting to the more technical aspects related to SEO , keyword research and single video optimization , it is important to improve, organize and optimize your YouTube channel . The channel in fact becomes the business card for your audience and has the same value as the home page of your website.   YouTube channel setup In particular:  cover profile picture information playlist channel trailer Photos and description of the channel First create a cover photo of the right size (approximately 2049 x 1150 px), add a profile photo and create a channel description in the information section .

For this last point, create a summary content that is useful to users and is optimized from an SEO perspective . In fact, from here we can say that the whole process of SEO optimization for YouTube begins.    Playlists Also organize your old videos into Playlists if you haven't already Cambodia Phone Number Data done so, or plan to do so for the ones you have yet to upload. Playlists are very useful for facilitating navigation for your users who are looking for specific videos and for. Thanks to these it is also possible to allow the user to continue viewing your videos continuously and increase viewing time : one of the ranking factors considered relevant by the YouTube algorithm.    Trailer Finally, create a nice channel trailer , which describes your project, who you are or your company, with a complete description that entices the user to subscribe. The trailer should last a few seconds/minutes and in that time you must be able to present the objective of your channel and the usefulness that your videos can offer.  



SEO Youtube trailer Keyword Research Especially at the beginning, when your community has not yet developed and you need to make yourself as visible as possible to an audience that does not yet know you, it is very important to carefully study the words with which users search for videos on Youtube . Good keyword research will give you an advantage in terms of time and maximization of energy for creating videos and the channel.   Start working as follows:  Create a list of terminologies with which you would like to position your videos and try, at least at the beginning, to focus on informative queries perhaps also linked to the world of tutorials. Use the "autocomplete tool " of the YouTube search bar to see, based on the first keyword entered, which topics the search bar suggests.